CDC’s Bring Your Brave Campaign

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Many young women are unaware of their risk for breast cancer. Bring Your Brave targets women younger than 45 to inform them about early onset breast cancer, teach them how to live healthier lifestyles, and provide them resources on how to talk to their doctor and family about their risk. As a member of a creative team, I led the design on a variety of projects including an updated visual style guide, social posts, a number of videos, digital advertising, updated web page design, video production, and a series of virtual photoshoots.

 

Social Media

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Social Media Videos

2021 Gold Telly Award Winner

2021 Bronze Telly Award Winner

 

Instagram Stories

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TImes Square Digital BillboardS

 

Iconography

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Breast Cancer Survivor

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Healthy Behaviors

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Doctor

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Genetic Testing Kit

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Family History

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Genetic Counselor

 
 

Virtual Photoshoot

During the COVID-19 pandemic, our team was tasked with transforming the typical photoshoot into a series of virtual sessions. The goal of this project was to update the Bring Your Brave photo library of their spokeswomen and capture their healthy at-home behaviors to align with the CDC messaging around staying at home and being socially distant.

 
 
 

Virtual Social Videos

The goal of this project was to use existing Zoom-style videos of the Bring Your Brave spokeswomen to create a series of social videos that highlight topics that align with the CDC messaging around staying healthy and supporting survivors while staying at home.

 
 

Web

Client: CDC’s DCPC’s Bring Your Brave Campaign
Designer: Erika Lynn
Creative Director: Mike Gallagher
Art Director: Natalya Maltseva
Video & Animation: David Neidlinger & Bullpen Studios
Photography: Bring Your Brave photo library, stock photography