American Association of Endodontists’ Social Media

AAE was looking to enhance their social channels and intentionally communicate to both of their audiences—their members and the general public. They wanted to further educate the public on who endodontists are while also creating content that their members would find value in. Along with a team of strategists, I worked on creating a social style guide—an extension of their current brand guidelines more fitted for social—while also creating a series of social media templates.

SOCIAL MEDIA STYLE GUIDE

SOCIAL MEDIA GRAPHICS

HIGHLIGHT ICONS

Client: American Association of Endodontists
Creative Strategist & Designer: Erika Lynn
Associate Creative Director: Meg Kilgore
Social Media Strategists: Gayle Davis & Jordan McNamara